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Foreword
 

     Many books have been published during the last few decades about drug trafficking and drug traffickers, but few have risen above the limitations of the true crime genre. For the most part, these works offer little more than insights into the greed of particular individuals and their partners in crime, and the consequences to the players and their victims. Many of these works tend subtly to glamorize an activity that has become one of the real scourges of modern times. It is refreshing therefore when a book comes along that goes beyond this narrow focus and gives the reader not only an individual morality play, but also broader perspectives and conceptual tools for understanding its destructive origin. One such book - and a great read at that - is this book. 
     Drug Lord is a riveting portrait of Pablo Acosta, the scar-faced Mexican padrino who controlled crime along a 250-mile stretch of the U.S.-Mexico border. It is a linear work that traces the drug lord’s rise from humble beginnings, his rapid ascension to power through murder and treachery, his smuggling of 60 tons of cocaine a year into the United States, his struggles to defend his expanding empire against rivals, the betrayals and over-indulgence that fostered his downfall, and his dramatic death at the hands of the same police system that had been giving him protection. 
     Drug Lord would be a worthy story even if it had been limited to biography this is in fact the first inside look at a Mexican drug trafficking organization ever published. But Poppa’s book is much more. By following the life and career of Pablo Acosta, the granddaddy of Mexican cocaine traffickers and mentor of Amado Carrillo Fuentes, the future "Lord of the Skies," Poppa lays out a brutal truth that many in Washington D.C. still refuse to believe. Namely, that drug trafficking in Mexico is controlled from the top by key agencies of government, political institutions and key officials among the elite. The drug kingpins, despite their riches and violence, are merely pawns in this system, the front men and the fall guys. They are the expendable employees and are like Aztec princes of old who were allowed to have their time in the sun but whose hearts were cut out in ritualized sacrifice when the glory days were over. 
     Poppa deserves credit for recognizing the fact that protection for drug trafficking in Mexico is deliberate and that is organized along administrative and jurisdictional lines. The success of Pablo Acosta in reaching the pinnacle of organized crime power was not simply the product of violent individual entrepreneurship and gang leadership ability, but was actually the result of a license, a franchise given out by Mexican state and federal government officials to drug traffickers in return for a large percentage of the take and other services. Thus, Poppa was among the first to understand that this was not the work of a few bad-apple politicians and policemen, but was the product of an embedded system of organized corruption that runs from Mexico City through the state capitols and government officials down to the regions where the traffickers operate. It was a system known as la plaza and is useful to quote what the author has to say about this at length here, for it forms the conceptual fabric of the entire book: 

 
For decades Mexican informants tried to explain the idea to their law-enforcement contacts in the United States. When somebody had the plaza in Mexico, it meant that he was paying an authority or authorities with sufficient power to ensure that he would not be bothered by police or by the military. The protection money went up the ladder, with percentages shaved off at each rung up the chain of command until reaching the Grand Protector or the Grand Protectors in the scheme. 
To stay in the good graces of his powerful patrons, the plaza holder had a dual obligation: to generate money for his protectors, and to lend his intelligence gathering abilities by fingering the independent operators - those narcotics traffickers and drug growers who tried to avoid paying the necessary tribute.  The independents were the ones who got busted by the Mexican Federal Judicial Police, the Mexican equivalent of the FBI, or by the army, giving Mexico statistics to show it was involved in authentic drug enforcement.  That most of the seized narcotics was then recycled - sold to the favored groups or outrightly smuggled by police groups - was irrelevant.  The seizures were in fact made and there were headlines to prove it. 
Sometimes, the authorities would protect their man from rivals; other times they would not, preferring a variety of natural selection to determine who should run the plaza. If the plaza holder got arrested or killed by the authorities, it was sometimes because he had stopped making payments, or because his name had started to appear in the press too frequently and the trafficker had become a liability.  Sometimes international pressure became so strong that the government was forced to take action against a specific individual - regardless of how much money he was generating for the system. 
It was a system that enabled the Mexican political and police system to keep a lid on drugs and profit handsomely from it at the same time.
 
     This, in a few clear and concise paragraphs, is the history of drug trafficking in Mexico for at least the last three decades.  Because of such insights, graphically illustrated in the life and death of Pablo Acosta, Poppa’s book rises far above the level of anything that has ever been written about the subject.  It 
is a deft allegory, a bold paradigm, a courageous denunciation that cuts through the smokescreen of official posturing,  blanket denials,  and sophisticated cover-ups. 
     As a clever allegory, it shows that Mexico’s drug kingpins are, in truth, simply the replaceable cogs used and exploited by an official system of political and governmental corruption and control. Replace Pablo Acosta’s name with that of any drug trafficker, past or present, and it is the same story. Thus Poppa’s Drug Lord is the biography of Rafael Caro Quintero, the Guadalajara drug thug who was arrested after U.S. pressure over the murder of DEA agent Enrique "Kiki" Camarena. It is the history of Miguel Angel Felix Gallardo or of Juan Garcia Abrego, traffickers who lost their plaza franchises and their freedom after changes in Mexican political administrations. It is the profile of Rafael Aguilar Guajardo, a trafficker-turned-Mexican-federal-security-police- 
commander who was assassinated two days after threatening to reveal his high-level Mexican government contacts. It is the career of Amado Carrillo Fuentes, the famed "Lord of the Skies" who died recently under surgery after indicating he was shifting his operations from Mexico to Chile. It is the story-in-the-making of the Arrellano Felix brothers of the so-called Tijuana cartel, currently the big names in drug trafficking today. The names are many. The story remains the same. 
     These insights and the persistent bravery that it took to uncover the truth easily rank Poppa as one of the most extraordinary journalists of the last decade. Indeed, the history of the origin of this book is almost as gripping as the book itself. A prize winning journalist and a Pulitzer Prize finalist, Poppa arrived as a border reporter and correspondent for Scripps Howard News Service in 1984, a time of political turmoil in Mexico and fear that a revolt in northern Mexico was just around the corner. He explored the election-rigging practices of the Institutional Revolutionary Party, known as the PRI, the party that emerged from the Mexican Revolution that has monopolized power even to this day. Very quickly, Poppa began to see the connections between crime and the institutionalized power system. He wrote numerous reports on the theft of American automobiles by Mexican federal and state police agencies, providing photographic and documentary evidence. Later, he began to see the connections between the traffickers and the PRI’s federal and state police agencies. The entrenched interests quickly took note of this unwanted exposure. Soon, he was being portrayed on a state-controlled Mexican television station as a CIA spy. Reams of "Wanted" posters bearing his photo and branding him as an "anti-Mexican agitator" were being handed out from Mexican state police agencies. Each published report brought fresh threats against the author, threats that culminated in the kidnapping and torture of an American news photographer by one of the border traffickers and a promise to kill Poppa in reprisal for stories that he had written. 
     In response, the author’s news organization bought him a handgun and sent him on the road. That allowed him to get out of Dodge while things cooled down, but at the same time to explore the growing cocaine trafficking corridor that was appearing through north-central Mexico. He ended up in the stronghold and hideout of Pablo Acosta, then one of the most powerful drug traffickers of northern Mexico, feared for his reputation for killing rivals and then dragging their bodies behind his Bronco through the desert until there was not much left except a shredded torso. Poppa spent two days with Acosta, tape-recording hours and hours of interviews with the fearsome trafficker, who spoke of murders, smuggling and protection between drags from crack-laced Marlboros and swigs of El Presidente brandy. When the newspaper reports based on the meeting were published, an embarrassed Mexico City sent a squad of crack federal police after Acosta. They trapped him five months later and killed him in a machine-gun battle reminiscent of Vietnam for its intensity. 
     A few months later, Poppa wrote one of the most comprehensive newspaper series ever written up to that time on the nature of crime in Mexico and its ties to the government of Mexico, a report that led to an invitation to testify before the U.S. Senate Subcommittee on Investigations. Simultaneously, two of the most notorious traffickers named in the series, Rafael Aguilar Guajardo and Gilberto Ontiveros, put up $250,000 in cocaine to have Poppa kidnapped, taken into Mexico, and killed. This threat was picked up by an informant of the the U.S. Customs Service. Federal agents warned Poppa of the threat and advised him to take precautions. Poppa, in turn, reported the threat to a United States senator who turned to the U.S. Customs Commissioner for help. The threat was investigated from Washington, the information was determined to have come from one of the service’s best placed sources in Mexico. Several days later, Poppa was invited to the Customs enforcement office in El Paso where he was shown a memorandum that had been sent to every enforcement office along the border, giving the American feds instructions to inform their counterparts in Mexico that the United States intended to shut down the border from San Diego to Brownsville if there are any further threats against the reporter. Two days later, Customs learned that the traffickers had withdrawn the $250,000contract. 
    It was at that point that Poppa quit newspaper reporting to began his year-long investigation into the Pablo Acosta organization, work that led him into the heart of the biggest cocaine corridor ever created in the Western Hemisphere. The results are this book, first published in 1990. Even before the book came out, Poppa was back in the newspaper business, at work only ten blocks away from the international bridge to Ciudad Juarez and the office of one of the former drug lords of Ojinaga, one of Pablo Acosta’s predecessors, who had become a commander of Mexican Customs in Juarez. 
     The author was on the trail of one of the worthiest stories of our times, that the real problem facing the United States as a drug crime victim is a governmental system south of the border of exploitation and corruption that controls and manipulates the traffickers for the benefit of the system. The result has been a flooding of North America with drugs and the pervasive misery and social disruptions they have caused. At the time this book first came out, the north-central Mexican state of Chihuahua was already being used as the main corridor for bringing cocaine to the United States. The governorship of Chihuahua, the Fifth Military Zone in Chihuahua City, the Federal Police headquarters there and the state police agencies throughout Chihuahua, not to mention the key federal agencies such as Customs, were securely under the control of this embedded protection system. It is estimated that 400 tons of cocaine were flown into northern Mexico from Colombia during the first two years of this operation. Of that, 22 tons were discovered in 1989 a warehouse in Sylmar, just north of Los Angeles. Much of these truths have subsequently come to light. 
     The history of the last seven years, therefore, has been the history of the corroboration this incredibly fascinating work. Hardly a month goes by without some new revelation. Many of the people in Poppa’s book continue to make the news, such as Guillermo Gonzalez Calderoni, the Mexican federal police commander who hunted down and killed Pablo Acosta. This top-ranking Mexican federal police commander later defected to the United States. In exchange for safe harbor here, he passed on information to the FBI about his government’s drug trafficking involvement, including details of fabulous wealth the brother of the Mexican president at the time was amassing thanks to protection he was giving to a Gulf Coast trafficker, and the scheming by this presidential sibling to buy up an entire port on the Gulf of Mexico to facilitate drug transhipments. Poppa was the first to write about Amado Carrillo Fuentes, Pablo Acosta’s partner and successor who eventually became the most powerful of the Mexican drug traffickers of the 1990s until his freakish death this year while undergoing plastic surgery. Scandals involving Mexican generals on Carrillo Fuentes’ payroll have made the headlines. 
     In light of all of these revelations, it is indeed interesting to listen to the self-serving speeches of Mexican presidents blaming the drug trafficking problem on consumption in the United States. The most recent example is President Ernesto Zedillo’s demand that the United States make "reparations" to Mexico to make up for the "filthy mess" drug consumption in the United States supposedly caused down there. Poppa’s book is a valuable tool for correctly interpreting these grotesque distortions. Such rhetoric is likely to grow in frequency and hysteria the more the truth about the mafia nature of the Mexican system comes out. 
     The mills of the gods grind slowly, but they grind fine. Things are changing in Mexico. The major parties and institutions and elites and their embedded systems of corruption are still in place but cracks in the structure are showing. The Revolutionary Institutional Party is as faltering and shaking as the Communist Party was in the Soviet Union a decade ago. Elections in July of this year created new coalitions in Congress and for the first time have opened the door to investigating and cracking the system of corruption and its connections to trafficking. Whether this opportunity can be successfully exploited, however remains to be seen. For the elites and institutions of Mexico, particularly the military, which is likely to fill and control any vacuums in drug trafficking, are extremely powerful. We are likely to see many traffickers and drug lords like Pablo Acosta come and go, and plaza franchises change hands all along the border before we see real change in the Mexican system. Thus, while Poppa’s book tells a story at one point in time, it is still as relevant and important reading today was when it was first written. For, while the players change, the play continues. And sad to say, most Americans and many policy makers in Washington still do not understand. 

     Drug Lord is an exciting and important book which can help to change this. I urge you to read on. 

 

-- Peter A. Lupsha, professor emeritus and senior 
scholar, Latin American Institute, University of  New Mexico 

October, 1997 

Albuquerque 

 
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